Sponsored Discovery placements: Search Results Page Product Recommendations: Product Details Page (PDP) Recommendations section and Homepage For You section New Product Launcher exclusive placements: Coins My Orders page: To Review section My Orders page: To Receive section
New Product Launcher uses a cost-per-click (CPC) model. You will be charged when shoppers click on your promoted product.
At least 30 days to maximize the exposure of promoted products. For quick market validation, you can set up a 7-day campaign.
Yes, you can increase your budget. A decrease budget for a live campaign is not supported now.
Yes, you can remove products by pausing them. The addition of products for a live campaign is not supported now.
Choose Keywords with high relevancy and trending to increase the likelihood for the Keywords to drive performance.
You can review the Keywords’ performance in the Reports & Insights – Data Insights – Sponsored Discovery – Keywords section.
In principle, always select top searched products, trending products, and hero products (i.e. products that are top selling historically with excellent product ratings and reviews). Selecting products with great deals (e.g. competitive pricing, Free Shipping, vouchers, and more) will increase the likelihood for your promoted products to convert.
You can select up to 100 products for each campaign. We recommend setting up campaigns based on focus Category (e.g. skincare, hair care, make up, etc.). Always include as many promoted products in each campaign, including your Hero Products (i.e. the products that historically drove high store GMV with excellent buyers’ ratings and reviews). More…
You can review the Promoted Products performance in the Reports & Insights – Data Insights – Sponsored Discovery – Promoted Products section.
