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Frequently
Asked Questions

Questions you may have about
Lazada Sponsored Solutions

Questions you may have about Lazada Sponsored Solutions

On-Platform Solutions

General Questions
Sponsored Discovery General

Off-Platform Solutions

Sponsored Affiliate (SA)
CPAS Migration FAQ: Onboarding

Which Lazada Sponsored Solutions should I start with first?

  • It is highly dependent on your marketing objectives:
  • If you are keen on on-platform marketing, we recommend starting with Sponsored Discovery (pricing model: cost-per click).
  • If you are keen on off-platform marketing, we recommend setting up Sponsored Affiliate (pricing model: cost-per-sale).
  • It is easy to set up with the recommended store-wide base commission.
    You pay only when an order is made and delivered.
    Historically, we observed up to 25X ROI (Return On Investment) with this solution.

What products are prohibited for promotions?

  • The practice differs by country. Do check with the local regulations and policies. In general, there are five (5) product categories which might have some level of restrictions for promotion:
  • Adult Content: No nudity or exposure of genitals. Some countries might have restrictions on lingerie, swimwear, underwear, feminine care, and sex toys.
  • Alcohols: Some countries might have restrictions on alcohol or drinks that resemble alcohol.
  • Food: Some countries might restrict baby or toddler food or formula. FDA (Food & Drug Administration) registration is normally required.
  • Cosmetics: Over-claiming of cosmetic effects is normally not allowed. FDA (Food & Drug Administration) registration is normally required.
    Medicines and Medical Devices: FDA (Food & Drug Administration) registration is normally required.

Which Sponsored Solutions can I use?

Sponsored Solutions Available for all sellers Whitelisted Sellers Only
Sponsored Discovery /
Sponsored Affiliate /
Sponsored Display Mainly LazMall
Sponsored Media /
External Traffic Campaign Mainly LazMall

How do I top up credit that can be used on Sponsored Discovery and New Product Launcher?

There are two options to top up credit:
  • Auto top up – Utilize your store earnings to automatically top up your credit on a weekly schedule or when your credit balance falls below a threshold amount you’ve set.
  • Manual top up – Top up your preferred amount using up to 80% of your store earnings, debit/credit card, and other payment methods such as e-wallet (depending on country’s availability.

How do I top up credit that can be used on Sponsored Media?

  • You may top up using your store earnings or other methods such as debit/credit cards, banks, and more.
    Credit balance from Sponsored Discovery or New Product Launcher cannot be used for Sponsored Media.

Will my prepaid credit balance expire after a period of time?

  • No, your prepaid credit balance does not expire.

Can I get a refund for my prepaid credit balance?

  • No, the prepaid credit balance cannot be refunded.

Is the top up value including or excluding tax?

  • The top up value excludes tax (if any).

How do I clear my post pay credit balance?

  • An invoice for your postpaid Sponsored Display charges will be sent to you on a monthly basis. We will send the invoice to the email you’ve filled in the “billing” section during the campaign setup.