Mega Sales Accelerator: Bid Optimization for Max CPC
- Published Date:
Bid Optimization under Max CPC in Mega Sales Accelerator (MSA) helps your campaigns automatically adjust bids to capture peak traffic and sales during campaign periods. This feature maximizes product visibility, improves traffic quality, and ensures efficient use of your budget, so you reach more valuable customers with less manual effort.
Why Enable Bid Optimization
• Flexible Penawaran with budget control
Adjusts your Max CPC bids automatically during Mega periods, giving your campaigns the flexibility to compete for high-intent traffic while keeping spending under control.
• Increase traffic efficiency
Optimize bids to get better exposure without manual adjustments.
• Stay competitive
Ensure your products remain visible in key placements even during peak traffic periods.
How It Works
1. Bid Optimization can be enabled individually for each MSA campaign at the campaign level. When enabled, the system can increase your average daily bid. Individual clicks may temporarily exceed your Max CPC, but your daily average CPC (updated the next day) will never exceed 2× your set Max CPC.
2. Bid Optimization is active only during MSA campaign period and does not include Teasing periods.
