Preparing for Mega Sales campaigns is now easier with MSA Pre-Enrollment.
MSA Pre-Enrollment is a new feature that helps sellers prepare for upcoming Mega Sales campaigns with less manual effort. By enabling this feature, sellers can authorize Lazada to automatically create an MSA campaign for a selected upcoming Mega Sales event when it becomes available. With recommended products and campaign settings pre-filled, sellers can spend less time on campaign setup and focus more on driving campaign performance.
What is Mega Sales Accelerator (MSA)?
Mega Sales Accelerator (MSA) is a Lazada Sponsored Solutions feature that helps increase product visibility and traffic across Search, Recommendation placements, and exclusive campaign pages during Mega Sales periods. Learn more about MSA
How It Works
1. Enable MSA Pre-Enrollment
Select an upcoming Mega Sales campaign and enable MSA Pre-Enrollment.
2. Let Lazada Handle the Initial Setup
When the selected Mega Sales campaign becomes available, Lazada will automatically create an MSA campaign on your behalf.
To help you get started faster, the campaign will be pre-filled with recommended products, budget, bidding type, and bid settings. This reduces manual setup effort and helps you prepare your campaign earlier for upcoming Mega Sales opportunities.
3. Review Before the Campaign Starts
Once the campaign is available in Seller Center, you can review the campaign details and make any adjustments based on your business needs.
Terms & Conditions
– MSA Pre-Enrollment is available for selected upcoming Mega Sales campaigns only. When the selected Mega Sales campaign becomes available, Lazada will automatically create an MSA campaign using recommended products and campaign settings. Campaign creation and setup may take several days to appear in Seller Center after the campaign becomes available.
– If you have already created or configured the selected MSA campaign, the feature will not be applied and your existing settings will remain unchanged.
– Recommended products are selected based on campaign eligibility and product performance signals. The number of selected products may vary depending on product eligibility at the time of campaign creation.
– You remain in full control of your campaign and may review, edit, pause, or update products, budget, and bidding settings at any time after the campaign becomes available.
