Sponsored Max: ROAS/ROI Protection

Published Date: Jan 29, 2026

ROAS Protection is a protection mechanism for sellers using the Target ROAS bidding type in Sponsored Max, which protects a minimum level of ROAS. If eligible campaigns fail to meet the defined thresholds (subject to applicable criteria), Lazada will rebate part of the campaign spend to sellers in the form of LSS vouchers.

*Target ROAS (or Target ROI, depending on the country).

Availability: Currently available on PC only on Sponsored Max – Store and will be gradually rolled out on Sponsored Max – Product starting from 10 February 2026.

Key Features

1. Automatic ROAS protection
Earn LSS voucher rebates when eligible campaigns fall below platform-protected ROAS thresholds (subject to rebate criteria).

2. Daily ROAS protection range
Covers 90% of Target ROAS for standard campaigns and 70% for Rapid Boost campaigns.

3. Conversion-based protection
Uses the conversion by purchase date metric to assess performance when ROAS is not met.

Our performance protection covers a specific percentage of your Target ROAS
● Standard Campaigns (No Rapid Boost Feature Activated)
Actual ROAS >= Target ROAS * 90%
● Rapid Boost Campaign
Actual ROAS >= Target ROAS * 70%

Eligibility Criteria for ROAS / ROI Protection
● Sponsored Max campaign using Target ROAS bidding type
● Bidding value must be ≤ 1.3× the maximum recommended Target ROAS value

● Daily spend > 0
● The campaign must not be in the learning phase on that day
● Campaign Daily Order >= 5
● Campaign performance must fall within the ROAS protection range
– Standard campaigns: Actual ROAS < 90% of Target ROAS
– Rapid Boost campaigns: Actual ROAS < 70% of Target ROAS

Important Notes
● Rebate is only applicable when the campaign’s actual ROAS falls below the protected ROAS threshold. If the campaign achieves or exceeds the protected ROAS level, no rebate will be issued, as the campaign has already met the performance requirement.

● Starting from 30 January 2026, campaigns are eligible for ROAS/ROI Protection for all periods, including Double Day and Mega Campaign periods.*

● ROAS Protection eligibility is evaluated daily.

● If Rapid Boost is activated on the same day, the rebate will be calculated using the Rapid Boost campaign formula.

● If the sellers accepts a new system-recommended Target ROAS on the same day, rebates will be calculated based on the accepted Target ROAS value.

●If the seller pauses the campaign, the campaign will not be eligible for ROAS/ROI protection on that day (even if the campaign is reactivated on the same day).

●If the seller adjusts the target ROAS/ROI bidding, the campaign will not be eligible for ROAS/ROI protection on that day, except for sellers who accept Sponsored Max diagnosis recommendation (by clicking “Apply” button).

Eligibility criteria are subject to change without prior notice.

*Remark: Double Day and Mega Campaign periods before 30 January 2026 will not be eligible for ROAS protection (applies from the teasing start date through the campaign end date)

How Rebate Vouchers Are Calculated
The system calculates two rebate amounts and applies the minimum value, capped at 80% of daily spend.

● Standard Campaign (take the minimum value)
– Rebate amount = Actual spend – (Guided GMV ÷ (Target ROAS × 90%))
or
– Rebate amount = Actual spend × 80%

● Rapid Boost Campaign (take the minimum value)
– Rebate amount = Actual spend – (Guided GMV ÷ (Target ROAS × 70%))
or
– Rebate amount = Actual spend × 80%

Remark: All calculations and eligibility are determined based on daily performance (performance on that specific day).

How Rebate Vouchers Are Issued
● After the system calculates the rebate, it will be issued to your account within 5 working days in the form of an LSS voucher.
● The voucher is a no-min threshold voucher with a 30-day validity period upon arrival, and it will be automatically credited to your account without manual redemption.
● The standard voucher name is: S.Max ROAS Protection Voucher

How to Check Your Rebate Voucher
Go to Lazada Seller Center → Sponsored Solutions → On-Platform Solutions → Account Settings → Account Balance, then scroll down to the Voucher section.

How to Check ROAS Protection Status
Go to Lazada Seller Center > Sponsored Solutions > On-Platform Solutions, then select the Sponsored Max tab and go to the Sponsored Max tab.

*Rebate eligibility is determined based on daily performance metrics. Kindly review your daily performance details to confirm your eligibility for the rebate

ROAS Protection Rebate Details Page

– Rebate Period (GMT+8): Shows the date when you ran the Sponsored Max campaign.

– Rebate Voucher Status: Displays the rebate status, indicating whether you are eligible or not eligible for a rebate voucher.

– Rebate Voucher Amount: Displays the amount of rebate you have received.

– Detail: View the reason for being eligible or not eligible under this tab.

Not Eligible Reasons for ROAS Protection

Campaign performance exceeds the ROAS protection threshold.
Campaign is in the learning phase.
Campaign is within Double Day or Mega Campaign promotion period. (before 30 January 2026)
Campaign has fewer than 5 orders per day.
Target ROAS was adjusted on this date.
Bidding type was changed on this date.
Campaign has no spend.
Other eligibility conditions not met.

Frequently Asked Questions (FAQ)
Q: If I switch from Target ROAS bidding to Max CPC or Auto Bidding, will my campaign still be eligible for ROAS Protection?
A: No. ROAS Protection is only available for campaigns using Target ROAS bidding. Campaigns using other bidding types are not eligible.

Q: If I switch from Max CPC or Auto Bidding to Target ROAS bidding, will my campaign be eligible for ROAS Protection?
A: Yes. The campaign will be eligible as long as all ROAS Protection criteria are met after switching to Target ROAS bidding.

Q: If I adjust the bidding value, how will the rebate be calculated?
A: If the bidding value is lowered to meet the eligibility criteria, ROAS Protection will take effect starting the next day.
If the bidding value is increased above the eligible threshold, ROAS Protection will be immediately invalidated on that day.

Q: If the system-recommended Target ROAS value changes automatically and causes my current bid to exceed the eligibility threshold, will my campaign still be eligible?
A: Yes. Your campaign will remain eligible for ROAS Protection as long as no manual changes are made to the campaign settings.

Q: How can I check the Teasing Start Date and End Date for Double-Digit and Mega Campaign periods?
A: Please check the campaign’s teasing start date and end date based on the campaign tag shown on the campaign page in ASC:
Seller Center → Marketing Center → Campaign → Campaign Invitation