You can review the overall performance of Sponsored Max product by navigating the Sponsored Max Tab , under Performance section. Please note that the performance is a directly guided product performance
You can adjust your target ROAS and daily budget for your Sponsored Maxpromoted products maximum 2 times per day
Sponsored Display is currently available to eligible stores on a whitelist basis, with LazMall sellers prioritized. We’re continuously working to expand access in the future.
Sponsored Display is an upper-funnel solution that allows brands to engage with mass and targeted audiences. It helps drive more efficient branding investment and generates incremental brand-keyword searches and item page views—creating opportunities for shoppers to learn more about your brand, discover your store, and explore more within it.
There are two options to top up credit: CPT (Cost Per Time) or CPD (Cost Per Day): Mega Campaigns Packages generally use this charging model. It is helpful for customized audience group targeting and re-targeting. CPM (Cost Per Mille): BAU (Business As Usual) and AP (Annual Pass) packages generally use this charging model. CPM Guaranteed Delivery (CPM…
If you are interested in using Sponsored Display, please contact your Key Account Manager to get whitelisted and set up your Billing Party. Please also refer to [Link: https://www.lazadasolutions.com/news-updates/annual-pass-monthly-sponsored-display-packages-update/] for upcoming packages.
Once you’ve secured Annual Pass and Mega Campaign Packages, in principle, use CPD to capture mass audiences when the platform traffic peaks. Use Sponsored Display CPM during the non-Mega or non-Campaign period to build your store’s audience pool and retarget audiences.
Yes, audience targeting is available with Sponsored Display. If you’re looking to reach specific segments, we recommend using Sponsored Display CPM, which allows you to target by age, gender, interests, store visits, and more. Meanwhile, Sponsored Display CPD focuses on capturing mass audiences during high-traffic periods, such as Mega Campaigns, and does not offer audience…
Only whitelisted stores.
“New products” are the products listed for the first time within the past 90 days. Products that are deactivated or deleted will not be considered “new products”.
